Dignity Drive for vital cause

By Contributed

Mar 7, 2025

Helen Boysen, Jackie Reilly and Rochelle Courtenay of Share the Dignity are pictured with the period care donation box available at every Woolworths store this month. Photo by Contributed

Share the Dignity’s Dignity Drive is operating throughout all Woolworths stores nationwide this month.

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This year marks a decade-long commitment from Share the Dignity, working towards ending period poverty in Australia.

Share the Dignity aims to support anyone who menstruates, through education, campaigning, and promoting the accessibility of period products.

Twice a year, in March and August, Share the Dignity runs Dignity Drives.

Share the Dignity founder and managing director Rochelle Courtenay said that the cost-of-living crisis in Australia continues to impact those experiencing period poverty.

“We’ve accomplished so much over the last 10 years, and I’m so proud of the work that we’ve done, but there is still so much more to do,” Ms Courtenay said.

“The cost-of-living crisis has placed immense pressure on vulnerable Australians, and we must rally together to ensure no-one has to face period poverty alone.

“No woman, girl or person who menstruates should have to experience the indignity of having to substitute period products.”

Conducted by Share the Dignity in 2024, The Bloody Big Survey found that 64 per cent of respondents have had difficulty purchasing period products due to cost.

“Our mission has always been to ensure that no-one has to go without period products, but the reality is that the demand is growing faster than we can meet it,” Ms Courtenay said.

“As we reflect on our 10-year birthday, it is clear that our work is more critical than ever, and more people than ever need our help.”

Share the Dignity is collecting period products and incontinence aids this March, which can be donated to a designated pink box located in all Woolworths supermarkets Australia-wide.

Woolworths will also be donating five cents from the sale of every period product purchased throughout March, adding to the $3,157,033 already donated since their partnership began in 2019.

As a result of these donations, Share the Dignity has been able to install and maintain 107 Dignity Vending Machines, which dispense free period packs to those in need.

All period products and incontinence aids collected through the Dignity Drive will be distributed to Share the Dignity’s charity partners.

The organisation has more than 3000 partners, including community groups, domestic violence refuges, homeless shelters and other organisations.